How to Avoid Extremism on Social Media
The Rand Blog
MAY 3, 2022
A new scorecard can help users—or parents, or advertisers, or the social media companies themselves—understand when they might be interacting with extremist content
Advertising Related Topics 
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Cyber Incident Response Plans – Turning Words into Action
Bernstein Crisis Management
FEBRUARY 11, 2021
This material may be considered attorney advertising under the rules of certain jurisdictions. By: John Cleary, Shareholder, and Kayleigh Shuler, Associate, Polsinelli PC , Tech Transactions and Data Privacy Practice Group.
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6 Ways Big Data Analytics Can Drive Down Costs
Pure Storage
JANUARY 20, 2022
In the case of performance marketing, advertising costs are billed when a targeted online user performs a certain action, such as clicking on a paid advertisement. In this way, big data analysis results in less wastage, making advertising more relevant and less expensive to carry out.
??6 Ways Big Data Analytics Can Drive Down Costs
Pure Storage
JANUARY 20, 2022
In the case of performance marketing, advertising costs are billed when a targeted online user performs a certain action, such as clicking on a paid advertisement. In this way, big data analysis results in less wastage, making advertising more relevant and less expensive to carry out.
Facebook mistakenly switched 14 million people’s post settings to public because… oops!
Behavior Group
JULY 5, 2018
The advertising giant wants you to believe that you’re in control of what data you share, and who you share it with. We know that’s mostly an illusion built upon conflating the photos you upload with the information the company collects on you. And now, for approximately 14 million people, even that illusion has been… Continue reading. The post Facebook mistakenly switched 14 million people’s post settings to public because… oops!
Facebook Wi-Fi: Key Insights For South Florida Businesses
LAN Infotech
AUGUST 17, 2021
One of the biggest challenges many businesses face is increasing their sales, increasing their number of loyal customers, growing local exposure with new potential customers who may not be familiar with the business, and improving response rates to marketing and advertising.
SIA New Member Profile: The AiN Group
Security Industry Association
MAY 23, 2022
MP : The AiN Group is unique as we are the only dealer network that does not charge a fee for membership; we offer a full-scale marketing department to serve our customer’s every need for high-profile customized advertising, and we host enriching networking events throughout the year for our members.
Opening the eyes of the machine: Computer vision with AutoML (Part 1)
Advancing Analytics
MAY 23, 2022
Advertising. When it comes to advertising, the success of an advert is measured by analysing customers' engagement. With computer vision, advertising agencies can now recognise customers' emotional reactions and use this information to deliver personalised and targeted ads.
Strategies for Digital Risk Protection
Reciprocity
APRIL 4, 2022
No lock has ever been invented that was completely secure; if an intruder is determined to get in, he or she can usually find a way. So it is for houses and buildings – and the same principle is just as true for cybersecurity.
SIA New Member Profile: Infusion Direct Marketing
Security Industry Association
JUNE 20, 2022
Working with Hanwha has been a privilege as we continue to evolve and improve our advertising and public relations initiatives year after year. New Security Industry Association (SIA) member Infusion Direct Marketing, Inc. specializes in developing marketing programs for the security industry.
Mischievous Malware
Online Computers
JANUARY 11, 2022
The way this works is that cyber-criminals utilize several types of display advertisements to distribute malware. It makes it incredibly easy for them to throw a code into an ad without the advertiser having the slightest clue. Mischievous Malware.
Optimisation in Business
Advancing Analytics
JANUARY 11, 2022
In this scenario, some limitations and provisos have to be adhered to when using the advertising entity. Additionally, it may be the company policy to advertise nationally, i.e. there should be a presence in every region in the UK.
Get Started with Clustering: The Easy Way
Advancing Analytics
JUNE 14, 2022
Market segmentation : Market segmentation helps businesses increase the chances of people engaging with advertisements or content, resulting in more efficient campaigns and improved return on investment. How does clustering work, and why is it so important for businesses?
Transitioning to Tech: Making the Leap from the Education World to a Career in Software
LogisManager
JUNE 14, 2022
With a degree in Psychology and Advertising and a successful track record in educational travel, changing to a career in tech might seem unlikely for Laura Caughey. Transitioning to Tech: Selling More than Software. Laura Caughey | Sales Manager at LogicManager. Working in tech without a tech background can be an intimidating prospect– especially if you started in a different industry.
Transitioning to Tech: Making the Leap from the Education World to a Career in Software
LogisManager
JUNE 14, 2022
With a degree in Psychology and Advertising and a successful track record in educational travel, changing to a career in tech might seem unlikely for Laura Caughey. Transitioning to Tech: Selling More than Software. Laura Caughey | Sales Manager at LogicManager. Working in tech without a tech background can be an intimidating prospect– especially if you started in a different industry.
A Historic Year for Enterprise Resilience
everbridge
DECEMBER 17, 2021
Include it in company advertising : Consider adding the Best in Enterprise Resilience seal in digital and print media campaigns. The year 2021 represented another historic period of resilience, during which businesses began to spring back from the pandemic lockdowns of 2020.
Crisis Communications and COVID-19
FEI
MARCH 11, 2020
It’s not surprising that advertisers use trusted celebrities to market and sell products. I recently received a series of text messages from my 28-year-old son who lives in New York City.
How Does Data Power Modern Video Games?
Pure Storage
JANUARY 19, 2022
Modern games capture a variety of data, including player account profiles, game logs, events, advertisements, and player interactions. With an estimated 3.24 billion gamers around the world and a market expected to reach $545.98
Evaluating the Global Risk Landscape and Creating Actionable Responses
everbridge
DECEMBER 6, 2021
With accusations like greenwashing, whitewashing, false advertising, and human rights violations capable of toppling global brands, staying on top of potential risk as soon as they develop is the only way to stay ahead of reputational risk.
Upcoming Privacy Events, Key Legislative Developments & More: An Update From SIA’s Data Privacy Advisory Board
Security Industry Association
FEBRUARY 25, 2022
Additionally, consumers would have the right to opt-out of the processing of personal data for purposes of: (i) targeted advertising, (ii) sale of personal data; and (iii) certain profiling activities.
Outsourced Network Engineering Services In Fort Lauderdale
LAN Infotech
AUGUST 24, 2021
Even if your company advertises the job opening far and wide, it’s likely going to only attract applicants with limited experience and practice. Network Engineering Services In Fort Lauderdale.
Everbridge Employees Sing Out: Why Does Pride Matter?
everbridge
MAY 31, 2022
Although I found in marketing and advertising the passion to work in something I truly like, to this day I am not quite sure if I chose this career because it seemed “easier” to be my true self.
Protect Oracle Backups from Ransomware and Other Threats
Pure Storage
AUGUST 2, 2021
Not advertising operating system and version information. As database professionals, we’re the custodians of our organisation’s data. In the event of a data-related issue, we’re usually one of the first on the scene.
5 Strategies On How Your Brand Should Handle A Product Recall
Marketpoint Recall
AUGUST 5, 2019
The question they need to ask themselves is are they advertising addiction ?" It's the moment brands dread: one of your company's products has been recalled for health concerns, inaccurate marketing, defective operation or any of a number of reasons, that are, at the surface, wholly negative.
Are You Telling Your Clients Your Company is HIPAA Certified?
Prism International
JULY 26, 2019
Be it a false advertisement or merely misinterpretation of the HIPAA guidelines applicable to a service provider in the RIM industry the company is not in itself certified. By: Gail Bisbee, RN, BSN. If so – you may be misleading the client!
Location, Location, Location!
Plan B Consulting
JULY 23, 2021
I was reminded of the system as the family watched “Love Island”, and the app was being heavily advertised. In this week’s bulletin, Charlie talks about why determining an accurate location during an emergency is important, and how you can incorporate this into your emergency plan.
What Is CrystalDiskMark?
Pure Storage
JANUARY 3, 2022
This test best matches advertised speeds typically. CrystalDiskMark is a storage benchmarking utility. This application is designed to benchmark the performance of read and write operations for storage disks in a computer.
Amedia AS Cyber Hack Case Study: A review of their crisis communications from 28th December 2021 – 7th January 2022
Plan B Consulting
JANUARY 9, 2022
Admitted systems for publishing paper newspapers, advertisements and subscription management do not work as normal. There could also have been a loss of supplier data, advertisers and other groups whose data they hold too.
Amedia AS Cyber Hack Case Study: A review of their crisis communications from 28th December 2021 – 7th January 2022
Plan B Consulting
JANUARY 9, 2022
Admitted systems for publishing paper newspapers, advertisements and subscription management do not work as normal. There could also have been a loss of supplier data, advertisers and other groups whose data they hold too.
SIA New Member Profile: SecureBI
Security Industry Association
OCTOBER 14, 2021
This is not sales training, and we’re not a marketing or advertising agency. New Security Industry Association (SIA) member SecureBI specializes in business and strategic advisory for companies in the physical security and Internet of Things industry.
How brands are using AI to avoid a social media crisis
Marketpoint Recall
SEPTEMBER 14, 2018
The brand worked with Selena Gomez to spread the word about the contest to be featured in advertisements for the new design, but the focus of the ad was on crowdsourcing models for the brand’s new line. In February 2018, the fast-food chicken chain KFC ran out of chicken.
Using Dark Websites for Crisis Communication – Three Case Studies
Plan B Consulting
MARCH 22, 2019
I notice that now, 12 days after the event, they are back to their normal website and have resumed advertising. Charlie discusses the use of dark websites for crisis communication. I thought this week I would discuss the use of dark websites for crisis communication.
Peter Gillett - CEO of Zuant & Marketpoint Recall Interview
Marketpoint Recall
JUNE 18, 2018
“ Always set much higher sales goals than anyone else thinks you could achieve or the business will be able to handle. ”
The Hidden Costs of Ransomware
Plan B Consulting
MAY 5, 2021
Once you have lost customers or market share, you may have to offer discounts or run additional advertising campaigns to get back to where you were before the ransomware attack. Updated 29 May 2021. This week I talk about costs that are often overlooked when dealing with ransomware attacks. I am signed up to many newsletters and Google alerts on cyber incidents, and I never cease to be amazed by the sheer number of organisations that have ransomware attacks.
When is an ISO not an ISO?
Plan B Consulting
NOVEMBER 17, 2017
So next time you are out and about, especially in the car, look at vehicles which advertise their company and see how many ‘fake’ ISO’s you can spot. This week PlanB Consulting are celebrating passing part 2 of our audit and being certified to ISO 9001.
It’s Tough At The Top
Plan B Consulting
FEBRUARY 8, 2019
Once this reached the papers, he stepped down from WPP, the company he took over in 1985 and developed in to one of the ‘big four’ advertising agencies worldwide. Charlie looks at how the behaviour of your senior management can have a major impact on your organisation. This week I am going to discuss yet another risk for you to worry about! This potential risk involves the behaviour of your senior management, and whether it could have a major impact on your organisation.
Does an Authoritarian Nation State Dictate Your Crisis Communications?
Plan B Consulting
OCTOBER 5, 2018
One of the aspects of Chinese media was that at this time they were no longer supported financially by the Chinese government and so they had to rely on advertising for revenue. This week Charlie talks about incident management communications within authoritarian regimes. I will leave a bulletin on the terrible events associated with the Palau earthquake and tsunami in Indonesia until next week.
SIA New Member Profile: Business & Learning Resources (BLR)
Security Industry Association
SEPTEMBER 22, 2021
We also provide an outlet for security-related advertisers to connect directly with our audience of professionals via custom content such as white papers, e-books and various engagement sessions (sponsored webinars, live presentations, etc.). Josh Zygmont, content director, BLR.
LA LA LA I am not listening…
Plan B Consulting
NOVEMBER 23, 2018
The media sensationalising stories to sell newspapers or TV advertising is not new, but, in crisis response terms, we need to see the stories in context. Charlie argues that during some crises it is best not to listen to the angry voices attacking you, but to keep quiet and weather the storm, which will quickly dissipate. This week I have been in the Caribbean where the main TV stations are American, so I have been watching a lot of CNN.
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