How to Avoid Extremism on Social Media
The Rand Blog
MAY 3, 2022
A new scorecard can help users—or parents, or advertisers, or the social media companies themselves—understand when they might be interacting with extremist content
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Crisis Management in Esports
Bernstein Crisis Management
DECEMBER 5, 2022
With more and more major advertisers recognizing the built-in and ready-to-spend audience esports can offer, you can bet the first esports companies to truly break through will be saying “gg” all the way to the bank. Crisis Management in Esports.
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Using Podcasts To Reach Your Business Goals
Business Resilience Decoded
DECEMBER 8, 2022
Whether you are using podcast advertisements or demonstrating your expertise as a podcast guest, podcasting is a great way to grow your brand, increase sales and talk intimately with a niche audience. Podcast Growth & Advertising Stats Podcasting is a rapidly growing industry.
Using Podcasts To Reach Your Business Goals
Business Resilience Decoded
DECEMBER 8, 2022
Whether you are using podcast advertisements or demonstrating your expertise as a podcast guest, podcasting is a great way to grow your brand, increase sales and talk intimately with a niche audience. Podcast Growth & Advertising Stats Podcasting is a rapidly growing industry.
Cyber Incident Response Plans – Turning Words into Action
Bernstein Crisis Management
FEBRUARY 11, 2021
This material may be considered attorney advertising under the rules of certain jurisdictions. By: John Cleary, Shareholder, and Kayleigh Shuler, Associate, Polsinelli PC , Tech Transactions and Data Privacy Practice Group.
6 Ways Big Data Analytics Can Drive Down Costs
Pure Storage
JANUARY 20, 2022
In the case of performance marketing, advertising costs are billed when a targeted online user performs a certain action, such as clicking on a paid advertisement. In this way, big data analysis results in less wastage, making advertising more relevant and less expensive to carry out.
Facebook Wi-Fi: Key Insights For South Florida Businesses
LAN Infotech
AUGUST 17, 2021
One of the biggest challenges many businesses face is increasing their sales, increasing their number of loyal customers, growing local exposure with new potential customers who may not be familiar with the business, and improving response rates to marketing and advertising.
Facebook mistakenly switched 14 million people’s post settings to public because… oops!
Behavior Group
JULY 5, 2018
The advertising giant wants you to believe that you’re in control of what data you share, and who you share it with. We know that’s mostly an illusion built upon conflating the photos you upload with the information the company collects on you. And now, for approximately 14 million people, even that illusion has been… Continue reading. The post Facebook mistakenly switched 14 million people’s post settings to public because… oops!
??6 Ways Big Data Analytics Can Drive Down Costs
Pure Storage
JANUARY 20, 2022
In the case of performance marketing, advertising costs are billed when a targeted online user performs a certain action, such as clicking on a paid advertisement. In this way, big data analysis results in less wastage, making advertising more relevant and less expensive to carry out.
How to Strengthen Your Safety Program and Cut Workers Compensation Costs
Risk Management Monitor
JULY 26, 2022
Controlling business costs is top-of-mind for organizations of all sizes and can take many forms, from moving the business to a less expensive building in a more economical part of town to cutting advertising costs. Many companies overlook one key way to control costs that can be easily implemented and managed while also improving work culture overall: implementing a safety program to better manage workers compensation costs.
Can You Afford Business Continuity Planning?
Kings Bridge BCP
DECEMBER 29, 2021
With so much advertising and market saturation, it is very expensive to win a new customer to your solution; it is much cheaper to keep your existing customers happy. In a word: Yes. Really, you don’t have a choice but to afford Business Continuity Planning.
SIA New Member Profile: The AiN Group
Security Industry Association
MAY 23, 2022
MP : The AiN Group is unique as we are the only dealer network that does not charge a fee for membership; we offer a full-scale marketing department to serve our customer’s every need for high-profile customized advertising, and we host enriching networking events throughout the year for our members.
Opening the eyes of the machine: Computer vision with AutoML (Part 1)
Advancing Analytics
MAY 23, 2022
Advertising. When it comes to advertising, the success of an advert is measured by analysing customers' engagement. With computer vision, advertising agencies can now recognise customers' emotional reactions and use this information to deliver personalised and targeted ads.
Mischievous Malware
Online Computers
JANUARY 11, 2022
The way this works is that cyber-criminals utilize several types of display advertisements to distribute malware. It makes it incredibly easy for them to throw a code into an ad without the advertiser having the slightest clue. Mischievous Malware.
FlashArray Delivers NVMe/TCP in Move Toward Cloud Operating Model
Pure Storage
FEBRUARY 16, 2023
But after testing some workloads over the network, you’re not seeing the low latency and high throughput the storage vendor advertised for its NVMe arrays. Has this happened to you?
Rethinking Disaster Recovery for Modern Use Cases (Part 2 of 3)
Pure Storage
JANUARY 11, 2023
Learn how Ampersand , a TV advertising sales and technology company, is using ActiveDR for hybrid DR with a lag of just two seconds. This is part 2 of our three-part series on rethinking disaster recovery. Part 1 looked at how ActiveDR ™ can uncomplicate disaster recovery with simplicity. .
Happy Birthday, Instagram: Social Media Giant Turns 12
Pure Storage
OCTOBER 6, 2022
For brands and advertisers, it means even more in-depth analysis into preferences and behaviors. The social media juggernaut has come a long way from the humble platform where we shared pictures of our food and cats.
International Podcast Day: What People Are Tuning In to and Why
Pure Storage
OCTOBER 1, 2022
It’s a notable benefit for advertisers and small businesses, evidenced by another survey that revealed nearly 40% purchased products discovered via a podcast. . While you’re traveling, taking a walk, or doing your laundry, you probably aren’t watching live television.
Strategies for Digital Risk Protection
Reciprocity
APRIL 4, 2022
No lock has ever been invented that was completely secure; if an intruder is determined to get in, he or she can usually find a way. So it is for houses and buildings – and the same principle is just as true for cybersecurity.
Optimisation in Business
Advancing Analytics
JANUARY 11, 2022
In this scenario, some limitations and provisos have to be adhered to when using the advertising entity. Additionally, it may be the company policy to advertise nationally, i.e. there should be a presence in every region in the UK.
Crisis Communications and COVID-19
FEI
MARCH 11, 2020
It’s not surprising that advertisers use trusted celebrities to market and sell products. I recently received a series of text messages from my 28-year-old son who lives in New York City.
SIA New Member Profile: Infusion Direct Marketing
Security Industry Association
JUNE 20, 2022
Working with Hanwha has been a privilege as we continue to evolve and improve our advertising and public relations initiatives year after year. New Security Industry Association (SIA) member Infusion Direct Marketing, Inc. specializes in developing marketing programs for the security industry.
Empower Data for the Anywhere Business with Pure Storage at Gartner® IOCS 2022
Pure Storage
NOVEMBER 15, 2022
Join this breakout session to hear how Ampersand, a leading TV-advertising technology and sales company, was able to dramatically reduce on-premises data-center costs by pivoting to public cloud for critical database-workloads and cloud disaster recovery. .
A Historic Year for Enterprise Resilience
everbridge
DECEMBER 17, 2021
Include it in company advertising : Consider adding the Best in Enterprise Resilience seal in digital and print media campaigns. The year 2021 represented another historic period of resilience, during which businesses began to spring back from the pandemic lockdowns of 2020.
What the Proposed Federal Privacy Law Could Mean for Businesses
Security Industry Association
AUGUST 26, 2022
SIA’s Data Privacy Advisory Board shares updates on the American Data Privacy and Protection Act, plus new efforts from the advisory board.
Evaluating the Global Risk Landscape and Creating Actionable Responses
everbridge
DECEMBER 6, 2021
With accusations like greenwashing, whitewashing, false advertising, and human rights violations capable of toppling global brands, staying on top of potential risk as soon as they develop is the only way to stay ahead of reputational risk.
Data + AI Summit recap - Data sharing announcements
Advancing Analytics
JULY 18, 2022
Facebook provides data clean rooms to its advertisers to share aggregated customer data whilst still controlling how it is used.
Outsourced Network Engineering Services In Fort Lauderdale
LAN Infotech
AUGUST 24, 2021
Even if your company advertises the job opening far and wide, it’s likely going to only attract applicants with limited experience and practice. Network Engineering Services In Fort Lauderdale.
Are You Telling Your Clients Your Company is HIPAA Certified?
Prism International
JULY 26, 2019
Be it a false advertisement or merely misinterpretation of the HIPAA guidelines applicable to a service provider in the RIM industry the company is not in itself certified. By: Gail Bisbee, RN, BSN. If so – you may be misleading the client!
Upcoming Privacy Events, Key Legislative Developments & More: An Update From SIA’s Data Privacy Advisory Board
Security Industry Association
FEBRUARY 25, 2022
Additionally, consumers would have the right to opt-out of the processing of personal data for purposes of: (i) targeted advertising, (ii) sale of personal data; and (iii) certain profiling activities.
Get Started with Clustering: The Easy Way
Advancing Analytics
JUNE 14, 2022
Market segmentation : Market segmentation helps businesses increase the chances of people engaging with advertisements or content, resulting in more efficient campaigns and improved return on investment. How does clustering work, and why is it so important for businesses?
Transitioning to Tech: Making the Leap from the Education World to a Career in Software
LogisManager
JUNE 14, 2022
With a degree in Psychology and Advertising and a successful track record in educational travel, changing to a career in tech might seem unlikely for Laura Caughey. Transitioning to Tech: Selling More than Software. Laura Caughey | Sales Manager at LogicManager. Working in tech without a tech background can be an intimidating prospect– especially if you started in a different industry.
Transitioning to Tech: Making the Leap from the Education World to a Career in Software
LogisManager
JUNE 14, 2022
With a degree in Psychology and Advertising and a successful track record in educational travel, changing to a career in tech might seem unlikely for Laura Caughey. Transitioning to Tech: Selling More than Software. Laura Caughey | Sales Manager at LogicManager. Working in tech without a tech background can be an intimidating prospect– especially if you started in a different industry.
Location, Location, Location! With What3words
Plan B Consulting
JULY 23, 2021
I was reminded of the system as the family watched “Love Island”, and the app was being heavily advertised. In this week’s bulletin, Charlie talks about why determining an accurate location during an emergency is important, and how you can incorporate this into your emergency plan.
Location, Location, Location!
Plan B Consulting
JULY 23, 2021
I was reminded of the system as the family watched “Love Island”, and the app was being heavily advertised. In this week’s bulletin, Charlie talks about why determining an accurate location during an emergency is important, and how you can incorporate this into your emergency plan.
Everbridge Employees Sing Out: Why Does Pride Matter?
everbridge
MAY 31, 2022
Although I found in marketing and advertising the passion to work in something I truly like, to this day I am not quite sure if I chose this career because it seemed “easier” to be my true self.
Amedia AS Cyber Hack Case Study: A review of their crisis communications from 28th December 2021 – 7th January 2022
Plan B Consulting
JANUARY 9, 2022
Admitted systems for publishing paper newspapers, advertisements and subscription management do not work as normal. There could also have been a loss of supplier data, advertisers and other groups whose data they hold too.
Amedia AS Cyber Hack Case Study: A review of their crisis communications from 28th December 2021 – 7th January 2022
Plan B Consulting
JANUARY 9, 2022
Admitted systems for publishing paper newspapers, advertisements and subscription management do not work as normal. There could also have been a loss of supplier data, advertisers and other groups whose data they hold too.
5 Strategies On How Your Brand Should Handle A Product Recall
Marketpoint Recall
AUGUST 5, 2019
The question they need to ask themselves is are they advertising addiction ?" It's the moment brands dread: one of your company's products has been recalled for health concerns, inaccurate marketing, defective operation or any of a number of reasons, that are, at the surface, wholly negative.
How Does Data Power Modern Video Games?
Pure Storage
JANUARY 19, 2022
Modern games capture a variety of data, including player account profiles, game logs, events, advertisements, and player interactions. With an estimated 3.24 billion gamers around the world and a market expected to reach $545.98
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