SIA New Member Profile: Infusion Direct Marketing

Security Industry Association

New Security Industry Association (SIA) member Infusion Direct Marketing, Inc. specializes in developing marketing programs for the security industry. Director of Marketing at Hanwha Techwin accepting an ASTORS award from Michael Madsen at American Security Today.

Cybersecurity marketing: Always think of the customer

Behavior Group

In early January, LogMeIn announced that Jamie Domenici will join the company as its new Chief Marketing Officer. The post Cybersecurity marketing: Always think of the customer appeared first on Behaviour Portugal. Security cybersecurity marketing

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Citrix named a Leader and Fast Mover in ZTNA market

Citrix

Citrix offers a complete ZTNA solution with very strong, well-thought-out … The post Citrix named a Leader and Fast Mover in ZTNA market first appeared on Citrix Blogs.

What to (re)watch from Citrix Partner Marketing Kickoff 2022

Citrix

… The post What to (re)watch from Citrix Partner Marketing Kickoff 2022 first appeared on Citrix Blogs. The rate of change over the last two years has been breathtaking. Hybrid work models have accelerated everyone’s digital transformation projects.

How Can We Better Market the Security Industry?

Security Industry Association

Dakota Bierly, marketing and sales at Northland Controls, is a member of the SIA RISE Steering Committee and RISE’s AcceleRISE Subcommittee. But by better marketing the security industry, we can create a ripple effect that will impact everything from staffing to perception to innovation.

Leverage video marketing for brand awareness with the Citrix Ready Spotlight Video Contest 2022

Citrix

According to video creation company Wyzowl , 94 percent of marketers say using video content has helped viewers better understand a product … The post Leverage video marketing for brand awareness with the Citrix Ready Spotlight Video Contest 2022 first appeared on Citrix Blogs.

The Future of XR Marketing Hinges on Modern Data Storage

Pure Storage

As a CMO, my take is that XR could be an important sandbox for marketers to evolve our campaigns and how we distribute content. It’s forecasted that the XR market will grow to $333.16 The post The Future of XR Marketing Hinges on Modern Data Storage appeared first on Pure Storage Blog.

What GDPR Means for Marketers?

Marketpoint Recall

Sarah and Zach dive into what marketers can expect in a world with GDPR. Special guest Peter Gillett of Zuant talks more about what marketers need to know about GDPR Plus a little color commentary on the royal wedding.

Introducing the Citrix Partner Marketing Masterclass Series

Citrix

At Citrix, we understand how challenging it can be for our partners to execute effective marketing with tight budgets and small marketing teams.

Is Russia's Su-75 'Checkmate' Aircraft a Case of Vapor Marketing?

The Rand Blog

During a Moscow air show last summer, Russia rolled out a mockup of the Su-75, a multipurpose fighter-bomber designed to compete in the global marketplace.

Facebook Prophet and the Stock Market (Part 1)

Advancing Analytics

setLevel(logging.ERROR) # Select up to yesterday's close - as "close" today is current price if the market hasn't closed. Using Facebook’s Prophet library to forecast the FTSE 100 index. By Dan Lantos.

Russian Mercenaries, Online Extremism, the Commercial Space Market: RAND Weekly Recap

The Rand Blog

This weekly recap focuses on Russia's use of mercenaries, understanding how extremist movements operate online, trends in the commercial space market, and more

Your Power, Your Cloud: Delivering the Best Scale-Up and Scale-Out Storage Solution on the Market Today

Pure Storage

The post Your Power, Your Cloud: Delivering the Best Scale-Up and Scale-Out Storage Solution on the Market Today appeared first on Pure Storage Blog. Scale. What does that mean for most organizations? To many, it means the ability to support the biggest, most beastly applications.

Thrive as a Marketing Professional: Strategies to accelerate your growth in 2022

Citrix

We’ve seen virtually all businesses adopt some form of hybrid work, putting even more strain on the technology, IT personnel … The post Thrive as a Marketing Professional: Strategies to accelerate your growth in 2022 first appeared on Citrix Blogs.

The Growing Green Bond Market Could Plateau. How Can It Grow Further?

The Rand Blog

If green bonds are a viable tool to reduce emissions and adapt infrastructure to the effects of climate change, how can governments encourage the issuance, sales, and growth in the share of green bonds in the total bond market

Castellan Announces New Chief Marketing Officer to Lead Global Marketing Strategy

Continuity Insights

Castellan Solutions, the largest, global provider of resilience management solutions, is pleased to announce the appointment of Adam Ozmer as its new Chief Marketing Officer. “As As the Castellan team continues our strategic journey and growth ambition, I’m excited to welcome Adam to the leadership team,” says Jon Ezrine, CEO of Castellan Solutions. “He He brings a. Source.

Facebook Prophet and the Stock Market (Part 2)

Advancing Analytics

Understanding how Prophet does what it does. Prophet-generated FTSE100 fitting and forecast. This post is a follow-on from the previous article , where we used a simplistic Prophet model to forecast the FTSE100 index.

2021 Business Continuity Employment Market

Business Resilience Decoded

Episode 70: Cheyene Marling of BC Management Powered by Castellan Solutions Contact Cheyene Marling at: [link] [link]. Business Resilience Decoded: [link] [link] [link] [link] [link] Episode 70: Cheyene Marling of BC Management Powered by Castellan Solutions Contact Cheyene Marling at: [link] [link]. Business Resilience Decoded: [link] [link] [link] [link] [link

AI and its Impact on Sales and Marketing | Peter Gillett Interview with Neal Howard @TalkersFM

Marketpoint Recall

A pioneer in database marketing since the late 1970s, Peter is a serial entrepreneur. So allowing you to have that sort of personalization for your marketing to suit local styles and handle responses at trade shows. PR Marketing AI Zuant

What Does Facial Recognition Tech Mean for Marketing?

Marketpoint Recall

Event Marketing: Let's Get Personal Peter: Let’s talk about events. Calling All Marketing Qualified Leads Peter: And my favorite subject of course: Lead Retrieval! Panos Moutafis, Ph.D. is Co-Founder and President of Zenus Inc.,

Inclement Weather Warnings: Customer Service and Marketing Go Hand in Hand

Prism International

Top of Mind” of course is reflected as a concept in marketing strategies. The post Inclement Weather Warnings: Customer Service and Marketing Go Hand in Hand appeared first on PRISM International.

Rave Mobile Safety Acquires AppArmor to Extend Market Leadership in Safety and Incident Response Solutions

Continuity Insights

Rave Mobile Safety (Rave), the critical communication and collaboration platform customers count on when it matters most, has announced the acquisition of AppArmor™, the industry leader in providing custom-branded mobile safety apps. The acquisition will bring together the scalability and robustness of the Rave platform with agile mobile app customization through AppArmor to deliver best. Source. Crisis Communication News

The DROF F150 Has New Amazing Capabilities

Disaster Zone

Marketing 101: Use the name people know

6 Ways to Build A Heart-Centered Business

Norita Omar

In my free guide, “5 Heart Business Marketing Steps” I will guide you on how to market your business with empathy which will prevent you from sounding salesy while increasing your chances for success! Business & Marketing Featured heart-centered business

How to Create a Unique Brand

Norita Omar

Business & Marketing brandCreating a unique brand is the best strategy to have a competitive advantage against your competitors. Here are the main tips which have helped me effortlessly spread my business message, grow my brand and attract the right audience and clients.

My Top 3 Tips on How to Grow a Brand

Norita Omar

Business & Marketing brandApart from knowing your target audience and other strategies which are involved in creating a branding strategy, here are my top 3 tips which will make you grow your brand wide and fast.

3 Truths Soulpreneurs Need to Get Through Crisis

Norita Omar

Business & Marketing crisis small business crisis small business tips soulpreneurs

SIA and ESA Express Support for the Bipartisan Safer Communities Act

Security Industry Association

Advocacy Education Federal MarketsThe Electronic Security Association (ESA) and the Security Industry Association (SIA) are part of a community of security professionals unified by the mission of keeping people and property safe.

Five Crucial Steps Solopreneurs Need to Reset to Thrive Post COVID-19

Norita Omar

Business & Marketing COVID-19 resilience small business tips solopreneursThe world is slowly getting back to the new normal. It is the new normal because we are getting back to normal but it is not entirely the “normal” that we are used to.

SIA GovSummit Tackles Top Issues in Perimeter Security and Combating New and Enhanced Threats

Security Industry Association

One first-time GovSummit attendee was John Singer, strategic marketing director, safety and security, for Atkore. John Singer, strategic marketing director, safety and security, Atkore.

What is the Correct Particle Size for Your Destroyed Media?

Prism International

NAID AAA Certified Company Marketing Resources. Companies who are NAID AAA Certified should use the following resources to use as marketing material for clients asking questions pertaining to particle size: “What is the Correct Particle Size for Your Destroyed Media?”

Media 79

When I Say Security Tech, Proptech Says…What?

Security Industry Association

Commercial & Facilities Markets Membership ResidentialLee Odess, general manager at Latch, serves as chair of SIA’s Proptech Advisory Board. Here is my thesis: The security industry is way off on what it thinks the proptech value creation story is.

U.S. States and Cities Rethinking Bans, Setting Rules for Law Enforcement Use of Facial Recognition

Security Industry Association

Advocacy Biometrics Identity Management Markets Public Safety Solutions State LegislationOn April 27, 2022, a bill was enacted in Virginia to replace the state’s complete ban on local law enforcement use of facial recognition technology with a comprehensive set of rules for its use.

What Is Proptech, and Why Should I Care?

Security Industry Association

Proptech is applying information technology and platform technology to the real estate market. Commercial & Facilities Markets Membership Residential RetailLee Odess, general manager at Latch, serves as chair of SIA’s Proptech Advisory Board.

I Know You’re in a Hurry but Before You Decide…

Prism International

Blog Sales & MarketingWhen hiring a typical service provider – a painter or carpet cleaner, for instance – it’s expected that you’ll have questions. How much will it cost? When can you be here? How long will it take? There are some services, however – like those where you entrust the vendor with regulated, personal information – where regulations require you to investigate more thoroughly before making a decision.

If Certification is in Your Plans, Now is the Time!

Prism International

First of all, it is important to remember that i-SIGMA is a non-profit trade association with a mission to improve market conditions for all its members, and the same was true of NAID and PRISM International before the merger.

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SIA New Member Profile: ThreatModeler

Security Industry Association

Being empowered to more quickly develop a holistic understanding of design flaws facing their system empowers organizations to respond faster to potential threats and bring their solutions to market more quickly and securely. Markets

SIA Expresses Concerns on Use of Classroom Door Barricade Devices in Schools

Security Industry Association

Advocacy Education Markets State LegislationThere have long been questions in jurisdictions across the country regarding classroom door barricade devices.

Illumination for Safety, Security…and Crop Growth: How the Right Lighting Systems Can Serve Multiple Purposes in Agriculture

Security Industry Association

Critical Infrastructure Markets Solutions SIA Technology InsightsEddie Reynolds, president and CEO of iluminar. Potential vulnerabilities in the United States’ critical infrastructure have come under increasing scrutiny in the two decades since 9/11.

Using Technology to Bring Employees Back Safely: Touchless Access Control and Other Solutions Enhance Both Security and Health

Security Industry Association

Access Control Biometrics Business Management Commercial & Facilities Identity Management Markets Solutions SIA Technology InsightsTina D’Agostin, CEO, Alcatraz AI. Will we ever return to the office for good?