At Citrix, we understand how challenging it can be for our partners to execute effective marketing with tight budgets and small marketing teams. Getting the word out and creating demand for your IT and consulting services in a competitive market can be tough.

We are delighted to introduce the Citrix Partner Marketing Masterclass to showcase partners who have dealt with marketing challenges and delivered successful outcomes that helped drive pipeline.

Each month, our hosts will interview a featured partner marketing exec who has been able to demonstrate how marketing has had an impact on their sales pipeline. During the 30-minute live webinar, they will do a deep dive into their particular marketing strategy and/or tactics and provide tangible insights and details on how they were able to implement the idea and the results they generated. At the end of each session, our hosts will lead an informal, live Q&A with attendees to offer advice and suggestions to questions you may have.

Our First Episode – Wednesday, September 15, at 11 a.m. ET

Our first episode will be on Wednesday, September 15, at at 11 a.m. ET. Our featured guest is Addie Peper, who is the Cultivator of Connection at Envision IT. During this episode, we will discuss topics that are relevant and top of mind for all modern marketers, including:

  • How to launch a podcast and webinar and get your company to support it
  • How to use paid and organic social media to grow awareness and capture leads
  • How to approach building a social media calendar

Our Hosts

Our Citrix Partner Marketing Masterclass hosts are Jenny Magic and David Pereira. Jenny is the Principal at Better Way to Say IT. David is the President of GET LIFT Agency. Both Jenny and David have consistently received high ratings for the talks they’ve delivered at Citrix Partner Marketing Summits and the recent Citrix Partner Marketing Kickoff.

Jenny and David are both experienced marketing consultants and they will put their knowledge to good use during the Masterclass episodes as they respond to your questions during the Q&A.

Register Now

We encourage you to register now for each of these live webinars. If you are unable to attend, we will have an on-demand recording available of each Masterclass episode for you to watch.

Bring your questions, and we look forward to seeing you there!