Crisis Communication Examples – The Good and the…Not So Good
Bernstein Crisis Management
NOVEMBER 13, 2023
A well-handled crisis can significantly mitigate damage to a brand’s reputation, while a poorly managed one can amplify the negative impact. Effective Use of Humor: KFC (Chicken Shortage, 2018) Situation: KFC UK faced a logistical crisis leading to a chicken shortage in many of its outlets. We’re sorry.”
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