everbridge

NOVEMBER 2, 2021

“The corporate leaders that I interact with are not just embracing but are trying to be proactive in addressing DEIB (Diversity, Equality, Inclusion, and Belonging) within their organizations,” he told Christa Ancri, Vice President of Marketing at Everbridge, during DiverseCon , a recent B2B virtual conference for DEIB.

Strategic 94

Strategic Resilience B2B Marketing 94

arunpraka shray

SEPTEMBER 25, 2020

Would stretch budget: If they see a value in the Product Proposition, video-based marketing works well with them (Convenience of a Coffee bag instead of a percolator or a coffee maker need to be seen and felt by the customer).

B2C 52

B2C B2B Banking Manufacturing 52

Marketpoint Recall

JUNE 18, 2018

A pioneer in database marketing since the late 1970s, Peter is a serial entrepreneur. With four decades of experience in marketing and sales, Peter is a highly sought after thought leader on hot-button topics including mobile and GDPR. He is also CEO of Marketpoint Recall, a global recall and crisis management company.

Marketing 52

Marketing B2B Advertising Outsourcing 52

Marketpoint Recall

JUNE 8, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. Marketing automation allows reps to manage inbound web traffic, qualify leads as ready to buy now or in the future. Sure new technologies in other industries can be a little daunting.

B2B 52

B2B Activation Marketing Technology 52

Pure Storage

DECEMBER 18, 2022

Upending the Data Storage Market . In the tech world, being the “first to market” often does not equate to “the best solution” for the customer. That is, unless the company that’s first to market also delivers differentiated value that has been broadly accepted by customers. is in the top 1% of B2B companies.

B2B 52

B2B Architecture Capacity Marketing 52

Pure Storage

AUGUST 3, 2021

To capture the SMB market, storage providers began cutting pieces from their costly enterprise systems, getting rid of back-end capabilities. This stateless approach has enabled us to build our Evergreen ™ storage as a technology, rather than a marketing ploy. It is flexible and without dependencies.

Outage 119

Outage B2B Application Marketing 119

Pure Storage

OCTOBER 20, 2021

It’s a classic B2B pitfall—and a huge missed opportunity. The data is shared cross-functionally with marketing and sales for extra context and support. The company modernizes HR departments by putting B2C ease and innovation into B2B software, transforming disparate functions into value drivers.

B2B 72

B2B B2C Strategic Technology 72