Pure Storage

JUNE 27, 2022

We’ve never released a “rip and replace” product into the market and don’t plan to start.” –Rob For thousands of FlashBlade ® customers around the world, this is incredibly exciting news: They’ll be able to seamlessly migrate to FlashBlade//S with no downtime and no disruption thanks to our proven architecture.

Architecture 98

Architecture Capacity B2B Marketing 98

Pure Storage

DECEMBER 18, 2022

Upending the Data Storage Market . In the tech world, being the “first to market” often does not equate to “the best solution” for the customer. That is, unless the company that’s first to market also delivers differentiated value that has been broadly accepted by customers. is in the top 1% of B2B companies.

B2B 52

B2B Architecture Capacity Marketing 52

Pure Storage

AUGUST 3, 2021

To capture the SMB market, storage providers began cutting pieces from their costly enterprise systems, getting rid of back-end capabilities. This stateless approach has enabled us to build our Evergreen ™ storage as a technology, rather than a marketing ploy. It is flexible and without dependencies. Mid-Range vs. Enterprise Storage?

Outage 119

Outage B2B Application Marketing 119

Pure Storage

OCTOBER 20, 2021

To respond with agility, the engineering department takes a modern, buy-over-build approach, leveraging microservice architectures and dev/test platforms as a service. It’s a classic B2B pitfall—and a huge missed opportunity. The data is shared cross-functionally with marketing and sales for extra context and support.

B2B 72

B2B B2C Strategic Technology 72