The Digitally ‘Discerning’ Customer

arunpraka shray

Shift from B2B to B2C direct communication : If the customer can boast of ‘I know the CEO of this organization’ is a sure shot loyal and a repeat buyer of the brand. “This issue has be?e?n n escalated as a strong feedback to the concerned team, we will make sure this is not repeated.

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Travelex – A Crisis Communications Review

Plan B Consulting

The first point to note is that they are both a business-to-business (B2B) and business-to-customer (B2C) organisation. I always think that B2C incidents are a lot more difficult to manage than B2B services.

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Customers Shouldn’t Live with Experience – They Should Love It

Pure Storage

The company modernizes HR departments by putting B2C ease and innovation into B2B software, transforming disparate functions into value drivers. Let’s face it, it pays to get in touch with your customers’ feelings.

B2B 65

Amedia AS Cyber Hack Case Study: A review of their crisis communications from 28th December 2021 – 7th January 2022

Plan B Consulting

When you provide B2C services and have a large public customer base, you cannot hide a cyber incident. A deep dive into the Amedia AS cyber hack which occurred over the holiday period. Charlie discusses in-depth all the important lessons to take away from how Amedia AS dealt with the hack.

Amedia AS Cyber Hack Case Study: A review of their crisis communications from 28th December 2021 – 7th January 2022

Plan B Consulting

When you provide B2C services and have a large public customer base, you cannot hide a cyber incident. A deep dive into the Amedia AS cyber hack which occurred over the holiday period. Charlie discusses in-depth all the important lessons to take away from how Amedia AS dealt with the hack.

New Tech Leader Survey Reveals Why the Time for Real-Time Operations is Now by Vivian Chan

PagerDuty

Whether B2B or B2C, modern customer expectations for digital, hybrid, and omnichannel experiences are higher than ever: everything must be seamless and available 24/7, 365 days a year. “Customer obsessed.” Customer-centric.” Customer-first.”

B2C 52