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The Digitally ‘Discerning’ Customer

arunpraka shray

Shift from B2B to B2C direct communication : If the customer can boast of ‘I know the CEO of this organization’ is a sure shot loyal and a repeat buyer of the brand. Even the Product teams can be regularly in touch with the customers.

B2C 52
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Travelex – A Crisis Communications Review

Plan B Consulting

The first point to note is that they are both a business-to-business (B2B) and business-to-customer (B2C) organisation. Their B2B involves supplying currency services to a number of banks. I always think that B2C incidents are a lot more difficult to manage than B2B services.

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Travelex – A Crisis Communications Review

Plan B Consulting

The first point to note is that they are both a business-to-business (B2B) and business-to-customer (B2C) organisation. Their B2B involves supplying currency services to a number of banks. I always think that B2C incidents are a lot more difficult to manage than B2B services.

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Customers Shouldn’t Live with Experience – They Should Love It

Pure Storage

It’s a classic B2B pitfall—and a huge missed opportunity. The company modernizes HR departments by putting B2C ease and innovation into B2B software, transforming disparate functions into value drivers. Companies should consider the sale as the start of the experience.

B2B 67
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New Tech Leader Survey Reveals Why the Time for Real-Time Operations is Now by Vivian Chan

PagerDuty

Whether B2B or B2C, modern customer expectations for digital, hybrid, and omnichannel experiences are higher than ever: everything must be seamless and available 24/7, 365 days a year. With this focus on digital, all eyes are on technical leadership to deliver.

B2C 52