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The Digitally ‘Discerning’ Customer

arunpraka shray

Would stretch budget: If they see a value in the Product Proposition, video-based marketing works well with them (Convenience of a Coffee bag instead of a percolator or a coffee maker need to be seen and felt by the customer).

B2C 52
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Customers Shouldn’t Live with Experience – They Should Love It

Pure Storage

It’s a classic B2B pitfall—and a huge missed opportunity. The data is shared cross-functionally with marketing and sales for extra context and support. The company modernizes HR departments by putting B2C ease and innovation into B2B software, transforming disparate functions into value drivers.

B2B 72