The Digitally ‘Discerning’ Customer
arunpraka shray
SEPTEMBER 25, 2020
Now the new set of customers are more demanding, more social media savvy, more prone to escalate service issues to the top Management teams. Shift from B2B to B2C direct communication : If the customer can boast of ‘I know the CEO of this organization’ is a sure shot loyal and a repeat buyer of the brand.
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