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The Digitally ‘Discerning’ Customer

arunpraka shray

Now the new set of customers are more demanding, more social media savvy, more prone to escalate service issues to the top Management teams. Shift from B2B to B2C direct communication : If the customer can boast of ‘I know the CEO of this organization’ is a sure shot loyal and a repeat buyer of the brand.

B2C 52
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Travelex – A Crisis Communications Review

Plan B Consulting

The first point to note is that they are both a business-to-business (B2B) and business-to-customer (B2C) organisation. Their B2B involves supplying currency services to a number of banks. I always think that B2C incidents are a lot more difficult to manage than B2B services.

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Travelex – A Crisis Communications Review

Plan B Consulting

The first point to note is that they are both a business-to-business (B2B) and business-to-customer (B2C) organisation. Their B2B involves supplying currency services to a number of banks. I always think that B2C incidents are a lot more difficult to manage than B2B services.