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The Digitally ‘Discerning’ Customer

arunpraka shray

Would stretch budget: If they see a value in the Product Proposition, video-based marketing works well with them (Convenience of a Coffee bag instead of a percolator or a coffee maker need to be seen and felt by the customer).

B2C 52
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Arnold Clark Hack – A Car Crash in Motion?

Plan B Consulting

Electric cars need much less servicing than petrol and diesel cars so there will be less servicing work in the future, and the second-hand car market has been disrupted by the likes of Webuyanycar and Cinch. This is a B2C business whose website on the front page says, “pride ourselves on offering customer service of the highest level”.

Media 52
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Customers Shouldn’t Live with Experience – They Should Love It

Pure Storage

The data is shared cross-functionally with marketing and sales for extra context and support. The company modernizes HR departments by putting B2C ease and innovation into B2B software, transforming disparate functions into value drivers. It’s the epitome of a vendor embracing a partnership for the long term.

B2B 72