Customers Shouldn’t Live with Experience – They Should Love It
Pure Storage
OCTOBER 20, 2021
It’s a classic B2B pitfall—and a huge missed opportunity. For example, our technology partner VMware uses customer data in two ways to extend and modernize its CX. The data is shared cross-functionally with marketing and sales for extra context and support. It’s the epitome of a vendor embracing a partnership for the long term.
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