Security Industry Association

JUNE 20, 2022

New Security Industry Association (SIA) member Infusion Direct Marketing, Inc. specializes in developing marketing programs for the security industry. SIA spoke with Monique Merhige, president of Infusion Direct Marketing, about the company’s history and offerings and the security industry. Fusion Media Marketing, Inc.,

Marketing 105

Marketing Command Center Media Advertising 105

Pure Storage

JANUARY 20, 2022

From marketing strategies to customer service, properly leveraging analytics and swaths of data can help organizations glean better insights to cut down on operational costs and increase revenue. Here are six ways organizations can use big data to drive down costs: Create Targeted Opportunities for Marketing Campaigns.

Advertising 139

Advertising Retail Marketing Audit 139

Pure Storage

JANUARY 20, 2022

From marketing strategies to customer service, properly leveraging analytics and swaths of data can help organizations glean better insights to cut down on operational costs and increase revenue. Here are six ways organizations can use big data to drive down costs: Create Targeted Opportunities for Marketing Campaigns.

Advertising 97

Advertising Retail Marketing Audit 97

KingsBridge BCP

FEBRUARY 27, 2024

With so much advertising and market saturation, it is very expensive to win a new customer to your solution; it is much cheaper to keep your existing customers happy. For every eight hours of down time, you lose one half of a percentage point of market share (0.5%), and it takes three years to win that market share back!

Business Continuity 52

Business Continuity BCP Outage Continuity Planning 52

KingsBridge BCP

DECEMBER 29, 2021

With so much advertising and market saturation, it is very expensive to win a new customer to your solution; it is much cheaper to keep your existing customers happy. For every eight hours of down time, you lose one half of a percentage point of market share (0.5%) , and it takes three years to win that market share back!

Continuity Planning 90

Continuity Planning Business Continuity Outage BCP 90

Security Industry Association

OCTOBER 14, 2021

Brandon Reich : I have worked in leadership capacities for various security companies since 2000. I found great resources that help businesses with sales and the promotional aspect of marketing in security, but I didn’t find anyone helping with the part that comes before that – strategy.

Pandemic 97

Pandemic Education Marketing Advertising 97

PagerDuty

OCTOBER 26, 2022

This blog was co-authored by Jorge Villamariona from Product Marketing and May Tong from Technology Ecosystem. Consequently, most organizations need to work with: customer data, product data, usage data, advertising data, and financial data. Introduction. They are experts at utilizing front-end BI (Business Intelligence) tools.

Publishing 40

Publishing Alert Advertising Architecture 40