Advertising BCP Capacity Marketing 
KingsBridge BCP
FEBRUARY 27, 2024
Can you afford BCP? Or can you afford NOT to BCP?? With so much advertising and market saturation, it is very expensive to win a new customer to your solution; it is much cheaper to keep your existing customers happy. In a word: Yes. Really, you don’t have a choice but to afford Business Continuity Planning.
KingsBridge BCP
DECEMBER 29, 2021
With so much advertising and market saturation, it is very expensive to win a new customer to your solution; it is much cheaper to keep your existing customers happy. For every eight hours of down time, you lose one half of a percentage point of market share (0.5%) , and it takes three years to win that market share back!
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