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Making Business Continuity affordable

KingsBridge BCP

With so much advertising and market saturation, it is very expensive to win a new customer to your solution; it is much cheaper to keep your existing customers happy. Are you willing to take that chance with your customers? You expect the same from your suppliers, so why should your customers expect less?

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How Automation Can Evolve (and Improve) the Role of DBA

Pure Storage

Not surprisingly, many organizations are looking to implement AI in IT and data scenarios, where there’s an alluring promise to increase capacity and productivity—without increasing headcount. Take Pure1, a tool that leverages AI, machine learning, and predictive analytics to automate capacity planning and proactively monitor for issues.

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SIA New Member Profile: Infusion Direct Marketing

Security Industry Association

I’m happy to say that most of our clients have been with us for the long haul, and if they leave, they usually come back in some capacity. Working with Hanwha has been a privilege as we continue to evolve and improve our advertising and public relations initiatives year after year. Loyalty goes a long way at Infusion.

Marketing 105
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Can You Afford Business Continuity Planning?

KingsBridge BCP

With so much advertising and market saturation, it is very expensive to win a new customer to your solution; it is much cheaper to keep your existing customers happy. Are you willing to take that chance with your customers? You expect the same from your suppliers, so why should your customers expect less?

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6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

In the case of performance marketing, advertising costs are billed when a targeted online user performs a certain action, such as clicking on a paid advertisement. In this way, big data analysis results in less wastage, making advertising more relevant and less expensive to carry out.

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??6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

In the case of performance marketing, advertising costs are billed when a targeted online user performs a certain action, such as clicking on a paid advertisement. In this way, big data analysis results in less wastage, making advertising more relevant and less expensive to carry out.

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SIA New Member Profile: SecureBI

Security Industry Association

Brandon Reich : I have worked in leadership capacities for various security companies since 2000. This is not sales training, and we’re not a marketing or advertising agency. SIA spoke with Brandon Reich, founder and CEO of SecureBI, about the company, the security industry and working with SIA. Tell us the story of your company.