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How Advertisers Can Adapt Data Clean Rooms for a Privacy-First World

Solutions Review

In this feature, Opaque Systems ‘ VP of Partnerships Mark Ailsworth explains how advertisers can adapt data clean rooms for a privacy-first approach. Many advertisers have turned to data clean rooms as a solution, but recent regulations – even on a state level – signify a breaking point.

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How to Recruit Security Technicians

Security Industry Association

These tips and guidelines were contributed by Security Industry Association (SIA) member company Zitko Group and were published as an article in RISE Together, SIA RISE ‘s newsletter for young security professionals. The fire and security industry’s biggest issue is the lack of talent in the workforce.

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SIA New Member Profile: Infusion Direct Marketing

Security Industry Association

New Security Industry Association (SIA) member Infusion Direct Marketing, Inc. specializes in developing marketing programs for the security industry. SIA spoke with Monique Merhige, president of Infusion Direct Marketing, about the company’s history and offerings and the security industry. Fusion Media Marketing, Inc.,

Marketing 105
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Let's Talk About TikTok – Use Cases, Risks, and Strategies

Business Resilience Decoded

Episode 143: Let's Talk About TikTok – Use Cases, Risks, and Strategies We’ve all heard about TikTok being a key player in the social media world, but how do we actually leverage that platform as a brand? Don’t put all your social media eggs in one basket. Don’t put all your social media eggs in one basket.

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6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

By evaluating customer behavior, companies can create strategic marketing plans that target a particular customer cohort—for example, by offering personalized recommendations based on previous purchases or social media activity. In fact, one Forrester study found that 37% of marketers waste budget unnecessarily because of poor quality data.

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Facebook Wi-Fi: Key Insights For South Florida Businesses

LAN Infotech

One of the biggest challenges many businesses face is increasing their sales, increasing their number of loyal customers, growing local exposure with new potential customers who may not be familiar with the business, and improving response rates to marketing and advertising. Are There Security Risks with Facebook Wi-Fi?

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??6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

By evaluating customer behavior, companies can create strategic marketing plans that target a particular customer cohort—for example, by offering personalized recommendations based on previous purchases or social media activity. In fact, one Forrester study found that 37% of marketers waste budget unnecessarily because of poor quality data.