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6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

In the case of performance marketing, advertising costs are billed when a targeted online user performs a certain action, such as clicking on a paid advertisement. In this way, big data analysis results in less wastage, making advertising more relevant and less expensive to carry out.

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SIA New Member Profile: Infusion Direct Marketing

Security Industry Association

New Security Industry Association (SIA) member Infusion Direct Marketing, Inc. specializes in developing marketing programs for the security industry. SIA spoke with Monique Merhige, president of Infusion Direct Marketing, about the company’s history and offerings and the security industry. Lucie, Florida.

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??6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

In the case of performance marketing, advertising costs are billed when a targeted online user performs a certain action, such as clicking on a paid advertisement. In this way, big data analysis results in less wastage, making advertising more relevant and less expensive to carry out.

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SIA New Member Profile: SecureBI

Security Industry Association

New Security Industry Association (SIA) member SecureBI specializes in business and strategic advisory for companies in the physical security and Internet of Things industry. SIA spoke with Brandon Reich, founder and CEO of SecureBI, about the company, the security industry and working with SIA.