Crisis Planning: A Foundation For Crisis Management Success
Bernstein Crisis Management
FEBRUARY 6, 2024
Crisis Planning: A Foundation For Crisis Management Success The ability to anticipate and safely navigate through crises has long been a cornerstone of organizational resilience. Since at least 1982, when Johnson & Johnson’s response to incidents of Tylenol being deliberately contaminated with cyanide set the bar for modern crisis management, smart brands have taken precautions to safeguard against threats to reputation, operations, and the financial bottom line.