Reputation Management During Crisis
Bernstein Crisis Management
JANUARY 30, 2024
Reputation Management During Crisis Strong reputation management during crisis situations is critical today. While many of the resources out there will proclaim the need for immediate full transparency and constant communications through all channels, the truth is that this approach can sometimes create more trouble than it resolves. In order to make reputation management during crisis effective, you need to recognize the importance of balancing openness with strategic discretion.