Why It Should Be The Year Of Crisis Preparedness For Your Brand
Bernstein Crisis Management
FEBRUARY 1, 2022
Would you be ready if you needed crisis management today? When a full 63% of your brand’s market value can be tied directly to how strong its reputation is, a single negative news article or popular social media post bashing its behavior can hit you right where it really hurts — in the bank account! Erik Bernstein.
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