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Let's Talk About TikTok – Use Cases, Risks, and Strategies

Business Resilience Decoded

In this episode, Katie McKiever , an award-winning social media and thought leadership consultant, is here to share her expertise on how TikTok has changed video marketing, how to leverage short-form video and influencer marketing, and the next big thing in social media. Learn more and request a demo at [link].

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What to Expect at Solutions Review’s Tactical Roundtable: Ransomware: Prevention and Response on January 26

Solutions Review

Recognized worldwide as an information management thought leader, David has popularized best practices for business intelligence, data governance, performance computing, master data management, predictive analytics, and data quality. Will Crittenden, RackTop Systems.

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Security Industry Association Names Kelly Ann Christensen, Jason de Souza, John Nemerofsky and Elaine Palome as 2024 Sandy Jones Volunteers of the Year

Security Industry Association

Kelly Ann Christensen is a digital marketing specialist at BCD, an IP video data infrastructure manufacturer, and has spent nearly four years specializing in the security industry. With a focus on digital advertising and marketing analytics, she has certifications in ROI marketing, marketing management, SEO and PPC marketing.

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5 Strategies On How Your Brand Should Handle A Product Recall

Marketpoint Recall

It's the moment brands dread: one of your company's products has been recalled for health concerns, inaccurate marketing, defective operation or any of a number of reasons, that are, at the surface, wholly negative. The question they need to ask themselves is are they advertising addiction ?"

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Crisis Communications and COVID-19

FEI

When I asked my son where he was getting his news and if he heard the government officials’ advice, he replied, “Do you mean I should believe the politicians?” It’s not surprising that advertisers use trusted celebrities to market and sell products. What pre-conceived perceptions do people have? The audience. Be creative.

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The Hidden Costs of Ransomware

Plan B Consulting

Once you have lost customers or market share, you may have to offer discounts or run additional advertising campaigns to get back to where you were before the ransomware attack. The government gave Redcar and Cleveland Council £3.68m to cover the cost of their cyber incident, although they claim it cost them around £10m.

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The Hidden Costs of Ransomware

Plan B Consulting

Once you have lost customers or market share, you may have to offer discounts or run additional advertising campaigns to get back to where you were before the ransomware attack. The government gave Redcar and Cleveland Council £3.68m to cover the cost of their cyber incident, although they claim it cost them around £10m.