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Travelex – A Crisis Communications Review

Plan B Consulting

The first point to note is that they are both a business-to-business (B2B) and business-to-customer (B2C) organisation. I always think that B2C incidents are a lot more difficult to manage than B2B services. Their B2B involves supplying currency services to a number of banks.

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Travelex – A Crisis Communications Review

Plan B Consulting

The first point to note is that they are both a business-to-business (B2B) and business-to-customer (B2C) organisation. I always think that B2C incidents are a lot more difficult to manage than B2B services. Social media can be a key way to communicate with stakeholders, customers and the public, but again Travelex have come up short.