How brands are using AI to avoid a social media crisis
Marketpoint Recall
SEPTEMBER 14, 2018
Thanks to the careful use of strategic social data surfacing tools, KFC was able to respond quickly and appropriately: “The chicken crossed the road, just not to our restaurants,” tweeted the official account, several days before any news coverage of the story went out. For example, take Adidas’ #MyNeoShoot campaign.
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