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6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

Through big data analytics, organizations can predict emerging trends and discover valuable insights that help them make strategic decisions. In the case of performance marketing, advertising costs are billed when a targeted online user performs a certain action, such as clicking on a paid advertisement.

article thumbnail

??6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

Through big data analytics, organizations can predict emerging trends and discover valuable insights that help them make strategic decisions. In the case of performance marketing, advertising costs are billed when a targeted online user performs a certain action, such as clicking on a paid advertisement.