Advertising Audit Capacity Media 
Pure Storage
JANUARY 20, 2022
By evaluating customer behavior, companies can create strategic marketing plans that target a particular customer cohort—for example, by offering personalized recommendations based on previous purchases or social media activity. In fact, one Forrester study found that 37% of marketers waste budget unnecessarily because of poor quality data.
Pure Storage
JANUARY 20, 2022
By evaluating customer behavior, companies can create strategic marketing plans that target a particular customer cohort—for example, by offering personalized recommendations based on previous purchases or social media activity. In fact, one Forrester study found that 37% of marketers waste budget unnecessarily because of poor quality data.
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