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6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

By evaluating customer behavior, companies can create strategic marketing plans that target a particular customer cohort—for example, by offering personalized recommendations based on previous purchases or social media activity. With big data, companies can also identify the activities that keep current customers satisfied.

article thumbnail

??6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

By evaluating customer behavior, companies can create strategic marketing plans that target a particular customer cohort—for example, by offering personalized recommendations based on previous purchases or social media activity. With big data, companies can also identify the activities that keep current customers satisfied.