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6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

By evaluating customer behavior, companies can create strategic marketing plans that target a particular customer cohort—for example, by offering personalized recommendations based on previous purchases or social media activity. With big data, companies can also identify the activities that keep current customers satisfied.

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??6 Ways Big Data Analytics Can Drive Down Costs

Pure Storage

By evaluating customer behavior, companies can create strategic marketing plans that target a particular customer cohort—for example, by offering personalized recommendations based on previous purchases or social media activity. With big data, companies can also identify the activities that keep current customers satisfied.

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PagerDuty and DataOps: Enabling Organizations to Improve Decision Making with Better Data by Jorge Villamariona

PagerDuty

Consequently, most organizations need to work with: customer data, product data, usage data, advertising data, and financial data. DataOps optimizes how organizations develop and deploy data applications. For example, sales leaders may decide to invest more in a particular geography based on sales activity.