Continuity Professionals Emergency Planning Evaluation Publishing 
Plan B Consulting
APRIL 13, 2020
The psychological heuristic was first developed by Daniel Kahneman, Barbara Fredrickson, Charles Schreiber and Donald Redelmeier in their paper ‘When More Pain Is Preferred to Less: Adding a Better End’ published in Psychological Science in 1993. They did a series of experiments on peoples’ experience of events and how they recalled them.
Plan B Consulting
APRIL 13, 2020
The psychological heuristic was first developed by Daniel Kahneman, Barbara Fredrickson, Charles Schreiber and Donald Redelmeier in their paper ‘When More Pain Is Preferred to Less: Adding a Better End’ published in Psychological Science in 1993. They did a series of experiments on peoples’ experience of events and how they recalled them.
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