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Coronavirus Response: The Peak-End Rule

Plan B Consulting

Other papers have put forward the idea that people base their experience of an event on the most intense part and how it ended, for both good and bad experiences, rather than evaluate the event as a whole.

article thumbnail

Coronavirus Response: The Peak-End Rule

Plan B Consulting

Other papers have put forward the idea that people base their experience of an event on the most intense part and how it ended, for both good and bad experiences, rather than evaluate the event as a whole.