Coronavirus Response: The Peak-End Rule
Plan B Consulting
APRIL 13, 2020
Hope you have all had a nice bank holiday weekend at home! The psychological heuristic was first developed by Daniel Kahneman, Barbara Fredrickson, Charles Schreiber and Donald Redelmeier in their paper ‘When More Pain Is Preferred to Less: Adding a Better End’ published in Psychological Science in 1993.
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