22/05/2015 Sorry Seems to be the Hardest Word
Plan B Consulting
MAY 22, 2015
Thomas Cook’s handling of the deaths of Robert and Christianne Shepherd nine years ago is an example of a company which got its crisis management very, very wrong and caused major damage to its brand and reputation. Whenever I am training I always point out ‘you can outsource the activity but not the risk’.
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