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Coronavirus Response: The Peak-End Rule

Plan B Consulting

The psychological heuristic was first developed by Daniel Kahneman, Barbara Fredrickson, Charles Schreiber and Donald Redelmeier in their paper ‘When More Pain Is Preferred to Less: Adding a Better End’ published in Psychological Science in 1993. The post Coronavirus Response: The Peak-End Rule appeared first on PlanB Consulting.

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Coronavirus Response: The Peak-End Rule

Plan B Consulting

The psychological heuristic was first developed by Daniel Kahneman, Barbara Fredrickson, Charles Schreiber and Donald Redelmeier in their paper ‘When More Pain Is Preferred to Less: Adding a Better End’ published in Psychological Science in 1993. The post Coronavirus Response: The Peak-End Rule appeared first on PlanB Consulting.