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Coronavirus Response: The Peak-End Rule

Plan B Consulting

APRIL 13, 2020

This week I discuss the psychological heuristic ‘peak-end rule’ and why this is important for planning your company’s recovery from COVID-19. Hope you have all had a nice bank holiday weekend at home! The ‘end’ impression on your stakeholders about how well the incident was managed will be the one which lasts.

Emergency Planning 52
Emergency Planning Banking Publishing Continuity Professionals 52
article thumbnail

Coronavirus Response: The Peak-End Rule

Plan B Consulting

APRIL 13, 2020

This week I discuss the psychological heuristic ‘peak-end rule’ and why this is important for planning your company’s recovery from COVID-19. Hope you have all had a nice bank holiday weekend at home! The ‘end’ impression on your stakeholders about how well the incident was managed will be the one which lasts.

Emergency Planning 52
Emergency Planning Banking Publishing Continuity Professionals 52
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