Gap Analysis Marketing Mitigation 
LogisManager
JANUARY 12, 2023
Conducting a gap analysis with a risk tolerance level will help you identify emerging risks before they rise out of tolerance and it becomes clear that certain mitigation activities are no longer sufficient. Here we see a risk appetite statement relating to a company’s goals for market share growth.
Reciprocity
DECEMBER 19, 2022
More broadly, a corporate compliance program reinforces a company’s commitment to mitigating fraud and misconduct at a sophisticated level, aligning those efforts with the company’s strategic, operational, and financial goals. For example, a luxury resort may include YouTube videos as a marketing strategy.
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