Selling Business Continuity to the C-Suite: Don’t!
Plan B Consulting
JUNE 7, 2016
Over time, the reasons for carrying out business continuity have included trying to scare senior managers with the personal impact on them if they get their crisis response wrong. For years I had tried to persuade my friend to have us in, even to do a gap analysis, to look at their risks, but I had no luck.
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