What is a PEST analysis? Preparing your business for external impacts
CIO Governance
APRIL 20, 2021
PEST analysis definition. PEST analysis is used to evaluate external and macro environmental factors that impact your organization, specifically political, economic, social, and technological ones. This four-point analysis method gives your business a framework to identify the most influential factors in your industry, with a focus on entering new business markets and growing within your industry.
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