When I Say Security Tech, Proptech Says…What?
Security Industry Association
MAY 18, 2022
Lee Odess, general manager at Latch, serves as chair of SIA’s Proptech Advisory Board. Here is my thesis: The security industry is way off on what it thinks the proptech value creation story is. It has changed dramatically in the past three years, and we need to reset how we collectively position our industry. We believe we are telling a complete and compelling value story around safety and it is “good enough.” But are we, and is it?
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