article thumbnail

Business Continuity vs. Disaster Recovery: What’s the Difference?

Pure Storage

When a hurricane leads to widespread power outages, flooding, and workforce disruption, for example, an effective disaster recovery plan ensures that IT systems remain up and running and that operations can come back online as soon as possible. The primary objective is a rapid return to normalcy while minimizing losses.

article thumbnail

Business Continuity vs. Disaster Recovery: What’s the Difference?

Pure Storage

When a regional storm makes travel difficult and causes short-term power outages, for example, an effective business continuity plan will have already laid out the potential impact, measures to mitigate associated problems, and a strategy for communicating with employees, vendors, customers, and other stakeholders.